It looks like the end for the world's most successful video game system, the Nintendo GameBoy. According to Nintendo's George Harrison, Nintendo might completely scrap the GameBoy trademark in favor of the widely successful Nintendo DS.
George Harrison revealed: "This year in our marketing you really won't see much push against Game Boy itself, so it will kind of seek its own level. It's hard to say in the future if we will ever bring back the Game Boy trademark."
Back in 2005, Nintendo launched the DS as the 'third pillar' of its hardware line-up, alongside Game Boy and its home console. However, the DS's meteoric rise has apparently put the kibosh on any plans to release a Game Boy Advance 2.
However, Harrison noted that dropping the Game Boy name in favour of the untested DS brand wasn't an easy decision. "It was a big risk for us to actually pass on it and call the new product the Nintendo DS," he revealed, "but it was part of Mr. Iwata's philosophy that if we're going to make a radical difference and try to reach a new audience, then we have to change the name... we had to make a break even though we had one of the greatest trademarks in the history of the industry."
Suggestion... Why not release the next version of the NDS as the Nintendo GameBoy DS? Cool right? :~)
Goodbye GameBoy? Reviewed by Jepoy on 7/24/2007 04:01:00 PM Rating: