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Fujifilm Launches The GFX 50S, XT-20 and The X100F to Consumers

Fujifilm shook the photography world today by finally unveiling its three products for 2017.


First teased at Photokina last September 2016, The medium format mirrorless interchangeable lens camera GFX 50S will now be available to consumers this February for $6,500 (326,000 in Philippine Peso).

The GFX 50S uses a 51.4MP 'Fujifilm G Format' medium-format sensor (43.8 x 32.9mm), which is 1.7x the area of a full-frame sensor. The camera has a 117-point contrast-detect AF system, and users can set the focus point using the touchscreen or a joystick on the rear plate.

Along with the GFX come three new lenses, with three more to follow by the end of the year. The initial trio of lenses including a 110mm F2 (equivalent to 87mm), 23mm F4 (18mm equiv.) and 45mm F2.8 (35mm equiv.).


A not so surprising announcement was the XT-20. Given the history of releasing a "budget version" of their flagship cameras (XT-10 from XT-1, XA10 from XA3).

The X-T20 is the successor to the X-T10 and builds on its outstanding image quality, intuitive design, and versatility with a new APS-C sized 24.3MP X-Trans CMOS III sensor and X-Processor Pro image processing engine similar to thw Xpro2. The updated sensor and processor which is similar to the XT2, along with an improved AF algorithm, boost the camera’s startup time and AF performance, dramatically improving its ability to track moving subjects for their best pictures to date. The X-T20 also has a large tilting touchscreen LCD monitor for multi-angle shooting and responds to quick gestures for a variety of efficient controls and picture review.

The new X-T20 Body (Black and Silver) will be available in February 2017 for USD $899 or around 45,000 Philippine Pesos.

The fourth generation of Fujifilm's compact camera inherited the latest technologies of flagship models. From the 24.3MP X-Trans CMOS III APS-C image sensor, high-speed image processing engine to the number of focus points of 91, The X100F is no push over.

The X100F uses an Advanced Hybrid Viewfinder that combines the features of an Optical Viewfinder (OVF) with an Electronic Viewfinder (EVF) (similar to the Xpro2) for enhanced performance and convenience.

The X100F will be available this February with a price tag of $1,299 or 65,000 Philippine Pesos.

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