itel Launches the A90: A Tough Yet Stylish Smartphone for Filipinos on the Go

itel is shaking up the budget smartphone scene with the launch of the A90, a device that brings together toughness, long-lasting performance, and a splash of personality. Dubbed “The Durable Champion,” this phone is made with everyday Filipino life in mind, from chaotic commutes to unpredictable weather.

More and more consumers are looking for gadgets that don’t just look good but can also handle real-life challenges. That’s where the itel A90 comes in. With its IP54 water and dust resistance and a protective anti-drop case, the A90 is built to survive slips, splashes, and sticky situations. Even oily fingers or sudden drizzles won’t stop it from functioning, thanks to its unique wet-and-oily touch feature.

But this phone isn’t just tough, it looks great too. It comes in four bright and bold colors, making it easy to express your personality while staying connected.

Beyond looks and durability, the A90 offers features that count:

• A vivid 6.6-inch display with a smooth 90Hz refresh rate for those into streaming or mobile games
• A strong 5,000mAh battery with 15W fast charging to keep you going from morning to night
• A 13MP Super HDR camera for crisp photos anytime
• DTS audio for a better listening experience
• Smart AI processing and optimized RAM + ROM for seamless multitasking
• Backed by a 24-month warranty and a 36-month no-lag guarantee

itel Philippines says they built the A90 after listening closely to what Filipino users need—something affordable but solid, reliable, and stylish. It’s more than a phone, it’s a lifestyle fit for the modern Pinoy.

The A90 will hit the shelves starting May 28, 2025, with initial availability through the Official itel Shopee store. Price details are coming soon.