Spotify Kicks Off Exclusive K-Pop Performance Videos, ENHYPEN Leads the Way

Spotify is adding a fresh treat for K-Pop fans everywhere with the launch of its own lineup of K-Pop performance videos. This new effort is all about giving fans a closer look at their favorite idols through live vocals and dance-focused clips.

The idea is simple but exciting: whenever big K-Pop comebacks or milestone releases drop, Spotify will roll out exclusive performance videos to mark the moment. These clips not only spotlight the artists’ talents but also open up new creative ways for them to connect with listeners around the globe.

To enjoy this special content, Spotify Premium users in 96 countries can now switch from just listening to watching in just a tap. By hitting the “Switch to video” button on the Now Playing screen, fans can instantly watch the featured performance. Plus, the K-Pop ON! Hub makes it easy for listeners in South Korea, Japan, the Philippines, Indonesia, and Thailand to catch every new release from this series.

Spotify’s Head of Music in Korea, Jungjoo Park, shared that performance videos have always been a key part of K-Pop culture, giving fans a front-row experience even from afar. This move proves Spotify’s commitment to keeping K-Pop lovers engaged with more than just audio.

Kicking off the series is ENHYPEN, who are the first artists to be showcased. Their video for “Loose (Korean Ver.)” highlights their signature sleek choreography and sets the bar high for future releases. Filmed on a minimalist stage with dramatic lighting and dynamic camera work, the video captures the energy that ENHYPEN brings to every performance.

The group expressed their excitement and gratitude for Spotify’s support, saying they hope fans, lovingly known as ENGENEs, will keep streaming and showing love for their new album, DESIRE : UNLEASH.

Fans can follow @SpotifyKpop on Twitter or check out the K-Pop ON! Hub for the latest drops in this exclusive series.