ABS-CBN Partners With Theta Labs To Revolutionize Entertainment With Web3
ABS-CBN Corporation, one of the largest broadcast companies in the Philippines, has announced its partnership with blockchain infrastructure provider Theta Labs. The collaboration will power ABS-CBN's digital collectibles non-fungible token (NFT) business and business units through Theta's Web3 video and NFT DRM infrastructure.
This partnership is a game-changer for ABS-CBN and its viewers, bringing fresh opportunities for entertainment fans in the Philippines. ABS-CBN Head of Digital Jamie Lopez said, "Our partnership with Theta Labs is a very exciting chapter for us. Working with Theta will bring new features and capabilities to our viewers and push entertainment boundaries."
One of the significant projects set to release in the coming months is the launch of NFT collections of the iconic Filipino superheroine Darna and the romantic comedy "He's Into Her." Theta's Video API will also allow ABS-CBN to experiment and explore the potential of Web3 technology to enhance the viewer experience.
Web3 technology is characterized by decentralization and the use of blockchain technology. Theta Labs CEO Mitch Liu said, "Through this partnership with ABS-CBN, we are thrilled to bring Theta's video and Web3 infrastructure to millions of viewers in the media and entertainment industry."
The success of the "Idol Philippines" digital collectibles on the Theta blockchain demonstrates the potential for exponential growth in the region. This partnership between ABS-CBN and Theta Labs is a significant step towards revolutionizing the entertainment industry with the power of Web3.
(via: ABS-CBN)
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