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BTS's Jimin Becomes Tiffany & Co.'s Newest Brand Ambassador

Tiffany & Co., the renowned luxury jewelry brand, has announced its latest brand ambassador, South Korean artist Jimin of the globally renowned K-pop group BTS. Jimin's work with Tiffany began immediately, and his first ad campaign for the brand is expected to be released later this year.

As a Tiffany ambassador, Jimin will appear in ad campaigns and at key brand events. According to a statement from the brand, "Jimin will showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs in forthcoming campaigns." The brand has also released a preview image of Jimin wearing a stack of the jeweler's 'Lock' bracelet designs, a combination of half pavé, full pavé, and diamond-accented styles.

Jimin expressed his excitement about the partnership in a statement, saying, "It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry."

Tiffany & Co.'s executive vice president for product and communications, Alexandre Arnault, also shared his enthusiasm for the collaboration, stating, "We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest house ambassador. He embodies the energy, style, and sense of modernity that epitomizes Tiffany and Co. We are proud and incredibly excited to unveil our future campaigns with him launching later this spring."

This year, Jimin was also named an official brand ambassador for Dior. With over 48 million followers on Instagram, he has a massive global fan base and is set to release his solo album titled "Face" on March 24.

Jimin joins Blackpink's Rosé as Tiffany's second K-pop star ambassador, who was signed by the brand in 2021 and has since been featured in campaigns for its Lock and Hardwear collections.

The partnership between Jimin and Tiffany & Co. is sure to bring together two icons of modern luxury, and fans of both will eagerly await the release of the upcoming ad campaign.

(via: WWD)

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