Fujifilm's New X half Camera Blends Retro Charm with Modern Creativity
Weighing just 240g, the X half looks and feels like a vintage camera, but under the hood it’s packed with new features. Inspired by classic half-frame film cameras, it allows users to shoot in a unique 3:4 vertical format, which makes it perfect for social media stories, portraits, and casual everyday snapshots. Whether you’re a seasoned photographer or a total beginner, this camera is built for creative fun.
Film-Like Experience in a Digital Body
One of the standout features of the X half is its Film Camera Mode, which mimics the experience of shooting with real film. When using this mode, you don’t get to preview your shots immediately. Instead, you advance each frame manually using the camera’s Frame Advance Lever, and only after finishing a full "roll" of 36, 54, or 72 photos can you see what you’ve captured. It’s a delightful throwback that adds surprise and anticipation to the process, like waiting for your film to be developed.
It also includes popular Film Simulation modes and Grain Effects that make your photos look like they were taken on classic film stock. New creative filters such as Light Leak, Halation, and Expired Film bring in that warm, imperfect charm that vintage photos are known for.
Shoot Stories, Not Just Photos
With its 2in1 feature, the X half lets you stitch together two vertical images into a single frame, making storytelling through photos even easier. You can also combine video clips or mix stills with motion to craft your own narrative. This is a great tool for content creators who want to express more in a single post or frame.
Seamless Connection with Your Smartphone
Fujifilm has also developed a companion X half mobile app, where users can organize photos in albums, edit them, and even print using instax™ Link printers. The app also lets you share directly to social media or create collages and contact sheets, adding more ways to enjoy and display your photos.
Designed for Everyday Creativity
With a fixed 32mm f/2.8 lens and a large 1-inch sensor, the X half balances quality with simplicity. It’s not a camera that overwhelms you with controls. Instead, it focuses on being fun, spontaneous, and portable. Whether you’re capturing your daily adventures or exploring creative photo concepts, this camera fits right in your bag or pocket and is always ready to go.
Fujifilm has really leaned into the joy of photography with this one. The X half doesn’t try to compete with high-end mirrorless systems, instead, it makes shooting photos feel exciting again.
Starting June 2025, you can grab the new X Half camera at Fujifilm's official outlets and authorized resellers for PHP 44,990.
(via Fujifilm)
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