RIIZE Named Samsung’s Newest Brand Ambassadors

K-pop sensation RIIZE is stepping into the tech world, officially becoming the newest ambassadors for Samsung Electronics.

The announcement came on May 15, following a subtle teaser the day before through the group’s exclusive Odyssey Premiere Film. In the video, RIIZE members were seen using various Samsung gadgets like the Galaxy S25 Ultra, Galaxy Ring, Music Frame, and the Bespoke AI Hybrid Refrigerator, hinting at something bigger on the horizon.

Now it’s official: Samsung has chosen RIIZE to represent the brand, starting with their upcoming album comeback promotions. This means fans will soon see more of the group showcasing Samsung's latest innovations. In fact, beginning May 22, RIIZE will star in a series of short videos introducing the smart features of Galaxy AI.

Park Jung Mi, Samsung Electronics' global marketing VP, shared why this partnership makes sense. She said RIIZE’s message of "realizing dreams together" aligns perfectly with the brand’s mission. Samsung also hopes this collaboration will inspire customers to explore how technology, especially AI, can help them achieve their own goals.

With RIIZE’s growing influence and Samsung’s cutting-edge tech, this partnership feels like a perfect match between ambition and innovation.

(via allkpop)