TOYCON 2025: A Bigger, Bolder Pop Culture Celebration is Coming!
Get ready, collectors and pop culture fans! TOYCON PH is back this June 13-15, 2025, at the SMX Convention Center in Pasay City. Now on its 22nd year, this beloved convention isn’t just celebrating toys, it’s celebrating creativity, community, and all things fun, thanks to its exciting partnership with MINDstyle’s POP LIFE Festival.
This year’s theme, Celebration, truly lives up to its name. TOYCON 2025 is bigger than ever, with over 400 exhibitors and vendors ready to showcase the latest and most nostalgic toy collectibles. From classic favorites like Lego, Bandai, and Tamashii Nations to new brands like Collectormates and ThrillJoy, there’s something for every kind of collector here.
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But it’s not just about toys anymore. TOYCON is opening its doors even wider by welcoming trading card games, cosplay, gaming communities, and even sports memorabilia fans. In fact, the NBA brand will make its first-ever appearance at TOYCON with official merch and apparel, tapping into the sports collectibles market.
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Fans can also look forward to an upgraded Artist Alley with over 100 artists, a jam-packed dealer floor, and an exciting lineup of contests like toy customization, cosplay photography, and even a brand-new international toy design competition where the winner’s design will become an actual collectible.
One of the most exciting highlights? A special One Piece experience featuring the full Tagalog voice cast of the Straw Hat Pirates. It’s a rare chance for fans to meet the voices behind Luffy, Zoro, Nami, and the gang, and dive into the local voice acting scene.
Music lovers won’t be left out either. TOYCONCert is back with performances by local and international acts like Starmarie, Miura Ayme, Saya, Ziga, and more. Meanwhile, cosplay fans can enjoy meet-and-greets with top cosplayers from the Philippines, Vietnam, Singapore, and Indonesia, plus explore a brand-new dedicated cosplay space.
Also returning is TokuSpirits with big-name Japanese guests like Ryota Ozawa (Gokai Red), Yui Koike (Gokai Pink), and iconic seiyuus such as Miyuki Ueda, Rica Matsumoto, and newly announced guest Yuriko Yamaguchi, the voice of Nico Robin, Nurse Joy, and Ritsuko Akagi.
Gaming fans can take a nostalgic trip back to the early 2000s with team tournaments for StarCraft, DoTA 1, and Counter-Strike 1.3, thanks to Republic of Gamers. And for TCG lovers, the newly introduced TCG Alley has over 60 vendors ready for serious buying, selling, and trading. Mana Underground will also host competitive tournaments with awesome prizes up for grabs.
And of course, TOYCON will again present the Pinoy Pop Culture Icon Award, honoring Filipino creatives who’ve made a big mark in the scene. Past awardees include Alodia Gosiengfiao, Pol Medina Jr., and Big Boy Cheng. This year’s honoree? That’s still a surprise!
There’s so much to explore, so many fandoms to celebrate, and a whole community waiting to connect. Whether you're a casual fan, a serious collector, or someone just looking for a fun weekend, TOYCON 2025 is the place to be.
So mark your calendars. TOYCON NA!
TOYCON POP LIFE Celebration
📅 June 13–15, 2025
📍 SMX Convention Center Manila, Mall of Asia Complex, Pasay City
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