Filipino Creators Raco Ruiz and Abi Marquez Score Back-to-Back Wins at Hashtag Asia Awards 2025

Two of the Philippines’ favorite content creators, Raco Ruiz and Abi Marquez, have proven once again why they stand out in the Asian digital scene. Both NYMA talents took home trophies for the second year in a row at the recently held Hashtag Asia Awards in Singapore.

The 2025 ceremony, hosted at Sofitel City Centre on June 13, honored standout social media personalities and campaigns from all over Asia. Out of 42 categories covering creators, agencies, platforms, and innovative content, Raco and Abi each carved their names among the best.

Known for his vibrant visual art and clever videos, Raco bagged Gold for Best Campaign by a Macro Influencer with his eye-catching HP Smart Tank project. Meanwhile, Abi, adored by millions for her mouthwatering Filipino food videos, brought home Bronze for Best Campaign by a Mega Influencer for her tasty partnership with Star Margarine’s SUSTANSYARAP series.

Their repeat wins show not just personal success but also how Filipino creators are expanding their reach across Asia’s ever-evolving digital world. NYMA, the agency behind both stars, continues to nurture and spotlight world-class Filipino talent alongside other familiar names like Kristel Fulgar, Christian Bautista, Adelina Eugenio, and Buji Babiera, who were also among this year’s nominees.

For fans, it’s no surprise to see Abi, dubbed the “Lumpia Queen” by her over four million TikTok followers, and Raco, the artist who loves adding color and humor to everything he touches, getting the recognition they deserve. It’s a win not just for them but for Filipino creativity as a whole.