Samsung Throws Shade at Apple’s iOS 26 and “Liquid Glass” Makeover

Apple just unveiled a big visual change with iOS 26, introducing what they call the "Liquid Glass" design. The sleek, modern look is meant to give iPhones a fresh, expressive feel. But while Apple fans were still trying to take it all in, Samsung wasted no time in firing shots online.

Over on Twitter, Samsung playfully mocked the new design during Apple’s WWDC 2025 keynote. The timing wasn’t subtle, Samsung clearly wanted to make sure everyone knew it had already done something similar.

Customizable apps? Floating bars? That sleek glass UI? Looks… familiar 🤔

— Samsung Mobile US (@SamsungMobileUS) June 9, 2025

Earlier this year, Samsung released its own redesign with One UI 7, full of glass-like and semi-transparent effects. It might not be identical to Apple’s Liquid Glass, but the similarities are hard to ignore. And Samsung made sure to highlight that, cheekily calling out the “sleek glass UI” and reminding everyone that their version was already out in the wild.

Samsung didn’t stop at design. They also pointed out that some of Apple’s newly announced AI features aren’t so new, at least, not to Galaxy users. Apple’s big AI reveal included things like Live Translation for Messages, FaceTime, and Phone apps, making it easier for users to chat across languages. But Samsung’s Galaxy S24 already had those features in 2024, and the company made sure people remembered.

Then there’s the Apple Watch. Apple introduced an AI-based "workout buddy" along with some smaller enhancements. But Samsung’s Galaxy Watch has already been offering AI-powered suggestions, smart replies, and even sleep and energy analysis. In fact, Samsung even joked that their watch already “knows when you’re too tired to care.”

Some of the other new Apple features raised a few eyebrows, too. Call Screening and Hold Assist,  which let users handle spam calls and long waits more easily, seemed very similar to what Google Pixel phones have had for years. Features like "Call Screen" and "Hold for Me" date back to 2018, so Apple’s rollout feels more like playing catch-up than innovation.

It’s not unusual for tech giants to copy each other’s homework, but it’s always interesting to see who does it better, or faster. Samsung clearly wants to remind everyone it’s been ahead of the curve. Whether fans agree or not, the subtle digs (and not-so-subtle tweets) keep the rivalry alive and entertaining.