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Social Media In the Wrong Hands

Have you seen her dog? LOL NO.

Social Media has helped a lot of people in the past few years. Remember Ondoy? A lot of people were saved because of Twitter and Facebook. It enables people to communicate and spread information a lot faster then traditional mediums such as telegrams, texts, or emails. The downside is, unscrupulous individials (or companies) can also use this platforms for their own benefit.

There is nothing wrong with using social media for PR or advertising purposes. In fact, it's one of the best modes available. In fact, this platform has enabled advertising to add dimensions to its campaigns that weren't possible before.

However, there are some lines that no self-respecting creative campaign should ever cross.

One of these is EMOTIONAL MANIPULATION.

This Facebook Page of a certain David Lorenzo is one such example. David Lorenzo, to bring you up to speed, is no ordinary human being. He is no regular PTA dad. In fact, he may not even exist at all.
This, folks, is an example of social media gone blatantly unscrupulous.

This disgusting Facebook Page has a purported back story of a father who supposedly so loved their dog that he created a PAGE of HIMSELF just to find their "missing" dog, Booster. As of this writing, more than 4800 people have liked his page and showed concern on the whereabouts of the "missing" dog.

The wrong part, though, is that David Lorenzo isn't real.

David Lorenzo, dear friends, is a certain telecommunications company's idea of what a viral campaign should be.

Nothing wrong with wanting to go viral, until...
...You manipulate people for their sympathies and compassion, wrench the hearts of the people who are, as we say in the Philippines, "Pusong Mamon," and generally take everybody else for a ride, in the quest for high traffic and Facebook Likes.

If you find nothing wrong with this kind of campaign, let us give you this list:

  1. Lying
  2. Emotional manipulation.
  3. Making everyone believe that that cute dog is missing and this cute girl is heartbroken. 
  4. Eliciting everyone's manipulated "Aww, poor girl, poor family, poor dad," via DECEIT.
  5. Does it make sense that you try to find a dog and make a Facebook Page OF YOURSELF? It defies digital/new media campaign LOGIC. If you wanted to find a dog, you create a page to FIND A DOG, not a page OF YOURSELF.

If you find nothing wrong with our list, then either you're blind or your IQ is 12.

If you don't believe that creating a Facebook Page about a lost pet is NOT insensitive, try having your favorite chow-chow getting run over by a 10-wheeler. If that doesn't tear your heart out, then we don't know what material it's made of, Advertising Agency.

If you ever bear or have your spouses bear children, try dangling a Scottish Terrier or a Himalayan in front of them and then slitting the pet's throat right in front of their faces. Maybe then you will learn that emotional manipulation is wrong and that losing a pet is not a happy ordeal. Not for the adults, and most definitely not for the children.

We denounce what the Advertising Agency has done with a false story, a Facebook Page, and people's hearts.

And as for you, telecommunications company, we're calling you out for approving this ill-thought-out, stupid, lying, cheating, deceitful campaign

[post written by lorrie & jepoy]

Social Media In the Wrong Hands Reviewed by Jepoy on 2/01/2013 03:52:00 AM Rating: 5

14 comments:

  1. Blatant, insensitive fakery is unacceptable, on Facebook or anywhere else.

    ReplyDelete
  2. dood, all forms of commercial adverting really IS, EVER SINCE IS emotional manipulation. and come on, did you really think this was real? deceit? did you feel bad when you found out starwars was NOT real? i mean, really?

    ReplyDelete
  3. dood, all forms of commercial adverting really IS, EVER SINCE IS
    emotional manipulation. and come on, did you really think this was real?
    deceit? did you feel bad when you found out starwars was NOT real? i
    mean, really?

    ReplyDelete
  4. WAIT. STAR WARS WAS NOT REAL?! D:



    I just ordered a light saber online and they say it is authentic Star Wars. I can't believe that Star Wars isn't real. I don't know what to do now.



    BRB. Rethinking my whole life :'(

    ReplyDelete
  5. That's exactly the point. There is no attempt to make it look like it's real. Duh, it's a Facebook page (not a personal account). The "father" has already appeared on a commercial ad - obviously the family isn't a "real family". Anyone with half a brain can see through the thematic and the glossy photos. I know it's fun to call out something for 'untrue' and 'outscoop' other people but come on, people can see it from a mile away - and there was hardly any effort to conceal it.

    And yes, almost every TV show is a lie. Almost every TV ad is a "lie". People in those ads are never who they say they are. *NEWS FLASH*

    Your premise is flawed.

    ReplyDelete
  6. Relax. Don't panic. you might collapse. Nung nawawala si Elisa, walang nagalit... Tao yun ha! When Susy was looking for Geno, andaming tumulong.... mascot yun ha! Etong fictional dog na everyone knows na kasama sa Anna Banana commercials. Nagalit ka?!? #thisisacrazyplanets

    ReplyDelete
  7. Elisa was a character in a TV series of the country's biggest TV network. Susy and Geno are mascots and more popular than Anna Banana. People tend to share anything they see on Facebook without verifying facts especially if it contains a sad cute kid desperately looking for their pet. 90% of my friends don't know who Anna Banana is. You getting my point?

    ReplyDelete
  8. Well, lesson learned. #nowyouknow

    ReplyDelete
  9. Nungs nawawalas si Elisas, nagpapanics mga magulangs niyas. #illogicalsarguments

    Seriously though, read the goddamn post first, before you comment. Nasa Earth pa tayo, nasa Mars na yung topic mo. Ang topic dito ay hindi yung aso, kung di yung panloloko ng ad na ito sa mga tao.

    Tl;dr: Ginamit ng ad yung kabaitang puso ng mga tao para manghikayat ng magla-like ng lecheng fan page nila.

    ReplyDelete
  10. Pero sige, sasakyan ko yung line of thought mo.

    Nung nawala si Elisa, madaming nagalit. Si Albert Marti... este si Mariano for example. Mga kamag anak nila. Nagalit. Nag-alalala. Lahat ng emosyon eh nadama nung nawala si Elisa. Pati yung mga ininterbyu sa TV, galit na galit nung nawawala si Elisa. Sa sobrang galit nila eh gusto nilang mapanood agad yung susunod na mga kaganapan.

    Nung nawala si Geno, obviously, madaming tumulong. Hindi mabubuo ang Sustagen kung wala si Geno. Papaano na yung mga bata ngayon, hindi na sila makakainom ng chocolate drink na lasang gamot gaya nung tinutungga namin dati. Hahayaan ba ng henerasyon namin na hindi maranasan ng kabataan yun ngayon? SHEMPRE HINDI! At saka, importante si Geno sa amin. Halos lahat ng notebook at lapis ko noon eh may mukha ni Susy at Geno.

    Naaalala ko pa pala nung pumunta sila sa paaralan namin para mamigay ng sample na gamot este chocolate drinks. Hindi ko malilimutan yung araw na yun. Sobrang saya ko noon nung makita ko personal ang aking mga iniidolo na mga mascots.

    One last thing, hindi po Twitter or Instagram ito. Hindi po gumagana ang hashtag :) #NowYouKnowAndKnowingIsHalfTheBattleYoJoe!

    ReplyDelete
  11. Pero sige, sasakyan ko yung line of thought mo.

    Nung nawala si Elisa, madaming nagalit. Si Albert Marti... este si
    Mariano for example. Mga kamag anak nila. Nagalit. Nag-alalala. Lahat ng emosyon eh nadama nung nawala si Elisa. Pati yung mga ininterbyu sa TV, galit na galit nung nawawala si Elisa. Sa sobrang galit nila eh gusto nilang mapanood agad yung susunod na mga kaganapan.

    Nung nawala si Geno, obviously, madaming tumulong. Hindi mabubuo ang Sustagen kung wala si Geno. Papaano na yung mga bata ngayon, hindi na sila makakainom ng chocolate drink na lasang gamot gaya nung tinutungga namin dati. Hahayaan ba ng henerasyon namin na hindi maranasan ng kabataan yun ngayon? SHEMPRE HINDI! At saka, importante si Geno sa amin.Halos lahat ng notebook at lapis ko noon eh may mukha ni Susy at Geno.

    Naaalala ko pa pala nung pumunta sila sa paaralan namin para mamigay ng sample na gamot este chocolate drinks. Hindi ko malilimutan yung araw na yun. Sobrang saya ko noon nung makita ko personal ang aking mga iniidolo na mga mascots.

    One last thing, hindi po Twitter or Instagram ito. Hindi po gumagana ang hashtag :) #NowYouKnowAndKnowingIsHalfTheBattleYoJoe!

    Shempre alam mo yan, trabaho niyo yan e. Nice job on the campaign pala on "nasaan si geno"



    Pero sa susunod, don't play with people's hearts. People like our parents or grand parents who are not tech savvy like us won't even know the difference.

    ReplyDelete
  12. Taga PLDT siguro itong si Niks San Antonio.

    ReplyDelete
  13. Not finding anything wrong with your list there doesn't have anything to DO with my IQ!!! I just condone immoral acts, is all!

    ReplyDelete
  14. Benjamin, not all people on Facebook were able to see through the gloss. Most thought that an actual dog was missing. You should have seen the shares, people called out to people in their own networks to help the girl find her dog.

    ReplyDelete

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