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10TACLE STUDIOS Asia and MTV Networks Asia sign an online cooperation agreement

10TACLE STUDIOS Pte Ltd (10T Asia) and MTV Asia LDC (MTV Networks Asia) have signed a cooperation agreement for the branding and marketing of an online entertainment channel. In March of this year 10TACLE STUDIOS AG and MTV Networks Germany GmbH announced the development of a similar project for Europe, starting with German speaking countries.

This innovative cross-media platform will offer a one-stop digital destination for online gaming, 3D immersive virtual world, social networking and digital content consumption, offering users a new dynamic, interactive way to access MTV content.

In an ongoing rollout, this online entertainment channel will be released firstly in Singapore, Malaysia, Thailand, and the Philippines, with additional countries following over the next six months. Mid 2008 should already see thousands of users from all over Asia meeting online in this virtual community to chat, take part in online events, play games together or take advantage of the media download possibilities available.

In keeping with the proven and innovative Asian online gaming business model, the partnership of MTV Networks Asia and 10T Asia will maximises the platform’s potential through micro-transactions, sponsorship, e-commerce and advertising.

“The 10TACLE STUDIOS and MTV partnership is a milestone for MTV Networks in strengthening our online gaming, entertainment and lifestyle offering to our audience in Asia. It is anticipated with tremendous synergies between MTV’s branded content and 10TACLE STUDIOS’ technology, as well as, the ability to create completely new multi-platform interactive experiences engaging MTV’s audience across the region”, said Robert Kim, Senior Director Digital Media, MTV Networks Asia.

“10T Asia has redefined itself from a traditional games and production business by spearheading 10TACLE STUIDIOS’ international online entertainment and lifestyle strategy. This close collaboration with MTV opens up incredibly exciting opportunities in the interactive digital media space through the convergence of on-air and online media platforms”, acknowledges Aroon Tan, CEO of 10TACLE STUDIOS Asia.

“Since our beginnings in 2003, I have always dreamt about the power and potential of a truly Asian – European development where we can maximise our unique advantage of having regional headquarters in both markets. By achieving such a relationship in two key territories, I have great confidence in our ability of conquering this new media space. With a truly convergent platform, and the ideal partner in MTV, we set out to grab this ready made market that engages in digital music downloads, social networks, games and virtual worlds”, said 10TACLE STUDIOS AG, CEO Michele Pes.

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