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ASUS, Intel Launch Expanded WePC Community to Guide Future Innovations

SANTA CLARA, Calif. and TAIPEI, Taiwan, Nov. 18, 2010 – A new and expanded WePC community launched today and is open to anyone with a passion for technology, especially ASUS products with Intel Inside®. Building on its mission to bridge innovation and technology with consumers’ needs, the new has more ways for fans to present their ideas, interact with community members and drive product development for two of the world’s leading technology brands.

As one of the first crowdsourcing communities, empowered members to play an integral role in the PC design process of a number of cutting-edge technologies, such as intuitive touchscreen interfaces and kid-friendly netbooks. Last year at CeBIT, ASUS initiated the industry’s first dual-panel concept notebooks, making intuitive control possible. The community also supported the direction for the development of future pad devices.

“We’ve experienced firsthand the power of our customers’ creativity in helping us build ground-breaking products that address their unique needs,” said Christine Yang, WePC community manager. “Our expanded community platform creates a ‘technology playground’ that gives consumers the chance to spark conversations and ideas for a wider range of technological offerings. Here, they can connect with us and each other in an engaging way.”

The community features sections that are tailored to members’ diverse interests, such as those who value impeccable sound quality in high-fidelity home entertainment computers. Another section is geared toward serious multitaskers and “early adopters” interested in the evolving technology for pad devices. A third area is designed for parents who want to share information about how technology works in both their kids’ lives and family life.

“We truly believe that having an active dialogue with our customers will help us deliver the highest quality products in partnership with ASUS,” said Katie Wallace, campaign manager, Intel Partner Marketing Group. “What matters to our biggest fans is important to us, so we’ve enhanced the community to give them more of what they want—a cool place where they can share ideas on current products, connect with others who are equally excited about technology and voice their opinions on what’s coming next.”

The new community enlivens members’ experiences by offering challenges, contests and even more ways to participate. Fans can also join the conversation when they’re on Facebook, since the WePC Facebook page complements the WePC community with related features and functionality.

In addition, WePC members who want to be more actively involved can apply to be part of an exclusive group that will play an integral role as the community grows and receive special perks, such as direct access to ASUS and Intel, unique product testing opportunities and exclusive events.

WePC was developed in 2008 through collaboration between ASUS, an award-winning leader in PC hardware design, and Intel, a leader in silicon innovation.

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