Maya: Empowering Filipinos to Take Control of Their Finances

Maya, the all-in-one money platform in the Philippines, is doubling down on its digital banking advantage to accelerate its growth in consumer finance and encourage more Filipinos to embrace new financial services such as credit and investments. In collaboration with newly minted Maya Brand Ambassador and Chief Advocacy Officer Hope Elizabeth “Liza” Soberano, Maya launched a new campaign called “My Money. My Bank. My Way”, which strives to bring digital banking to the mainstream and empower Filipinos to take control of their finances with innovations that make money management easier, more personalized, and rewarding.

One of the highlights of the campaign is Maya’s best-in-class consumer savings account, which offers easy account opening with just one valid ID, a boosted high-interest rate of up to 10% p.a., which can be achieved the more customers spend in their Maya wallet, daily interest crediting, and customizable personal goals. Maya is also the first finance app to offer customers their own @username, making sending money as easy as tagging friends in TikTok or Instagram. Customers also appreciate the sleek black Maya card that is accepted by over 80 million merchants worldwide.

Maya is now the no. 1 digital banking app in the Philippines, with the most app downloads and monthly active users among the country’s six licensed digital banks, according to intelligence firm data.ai. The app has over 1.5 million bank customers and is the highest-rated finance app on the App Store and Google Play, beating leading e-wallet and bank brands, with a 99.94% uptime rate, easy account opening, and real-time transaction history features.

Maya’s Group President, Shailesh Baidwan, said, “By providing an all-in-one digital banking app where people can save, spend, borrow, and invest seamlessly, we have simplified the whole financial services experience for consumers. Our strategy has allowed us to deliver a superior and unmatched banking and payments experience. Moreover, we’ve seen firsthand that customers who save or borrow transact 2 to 3 times more than payments-only users. Our innovations, such as daily interest crediting and gamified savings, have led to a stickier app experience, more types of transactions, and greater share of wallet.”

To encourage more Filipinos to save and use digital transactions, Maya announced an update to its mission-led savings promo. Starting March 7, 2023, customers can boost their Maya savings with up to 10% p.a. daily interest rate the more they do wallet transactions.

Maya’s new marketing campaign, co-created with Soberano, aims to change the game for marketing financial services as a brand ambassador. As Chief Advocacy Officer, Soberano will support shared advocacies for financial inclusion with Maya and lead key initiatives, starting with a joint activity for Save The Children, the world’s leading independent organization for children. Simultaneously, she will help drive the advocacy agenda within Maya from their product roadmap to company culture.

Maya’s Chief Marketing Officer, Pepe Torres, said, “The partnership with Liza hopes to communicate that it is about time for Filipinos to make bigger and bolder financial decisions with the help of game-changing innovations. We’re spearheading the industry’s evolution as we make digital banking a breakthrough experience for all.”

Maya’s mission to empower Filipinos to take control of their finances and make more informed financial decisions is commendable. With Maya’s innovative offerings and Soberano’s support, it is hopeful that more Filipinos will embrace digital banking and experience the benefits of seamless money management.