ZTE Unveils Its AI-Powered Tech Playground at MWC Shanghai 2025

At this year’s MWC Shanghai, ZTE turned heads by transforming its showcase into a colorful celebration of gaming, anime, and cutting-edge AI. For anyone who loves stylish gadgets and next-level mobile gaming, ZTE’s latest lineup promises fun without compromising on power.

Born to Win: nubia Neo 3 Steals the Show

Front and center is the new nubia Neo 3 series, ZTE’s bold bet on affordable yet esports-grade mobile gaming. Unlike regular gaming phones, the Neo 3 packs dual shoulder triggers, a big deal for precise moves in FPS or MOBA battles. No more blocking your screen with clumsy thumbs, and you can tweak the trigger setup to match your own playstyle.

ZTE didn’t stop at hardware. The NeoTurbo AI engine and AI Game Space 3.0 mean the phone learns your habits and adjusts on the fly for smoother gameplay. There’s also Demi, the built-in AI companion who acts like your personal gaming coach, offering reminders and smart tips while you play.

The Neo 3 Free Fire Co-Branded Edition adds more flavor for fans, complete with themed icons, sounds, and UI elements inspired by the iconic characters. This special version is already rolling out globally and is sure to catch the eye of the battle royale crowd.

More Than Just Phones: An AI Universe for Everyone

Beyond mobile gaming, ZTE used MWC to show how its AI ideas touch every part of modern life. They showcased smart tablets, laptops, foldables like the nubia Flip 2, and even cutting-edge FWA and mobile Wi-Fi gadgets. From full-screen phones with invisible cameras to tablets built for work and play, the brand is proving it can do more than gaming phones.

If super-fast internet is your thing, ZTE flexed its global lead with its latest FWA and Wi-Fi 7 solutions. Highlights include the ZTE G5 Ultra, the first AI-powered 5G Advanced flagship FWA with insane peak speeds of up to 19 Gbps, and the ZTE U60 Pro, a portable Wi-Fi 7 powerhouse that lasts 16 hours straight.

Tech Meets Culture: ZTE’s Secret Sauce

What makes ZTE’s showcase stand out isn’t just the hardware, it’s how they weave in culture. At the booth, cosplayers dressed up as Free Fire heroes mingled with fans, while a hand-painted photo zone gave attendees Instagram-worthy moments. It’s tech made fun, not just functional.

ZTE’s big vision is clear: harness AI to connect people, cars, and homes in ways that feel human and intuitive. By blending smart design, pop culture, and hardcore innovation, they’re setting the tone for a future where technology understands us better and looks good doing it.