YouTube Shopping Arrives in the Philippines with Shopee Partnership

Online shopping in the Philippines just got a major upgrade. YouTube and Shopee have teamed up to officially bring YouTube Shopping to the country, marking it as the sixth Southeast Asian market to enjoy this feature.

This move reflects how video content is becoming a key player in e-commerce. According to Google Asia-Pacific’s Sapna Chadha, videos now influence about 20% of the total e-commerce activity. That’s a huge chunk of the market, showing just how powerful visual content has become in driving online purchases.

What makes this rollout even more exciting is the role of content creators. These days, YouTube creators aren’t just entertainers. They’re product reviewers, trusted voices, and in many cases, the deciding factor for buyers. Studies show that 98% of users trust recommendations from creators, which explains why this kind of partnership makes sense.

With the new feature, creators can tag products directly in their videos. Viewers can then click and purchase without leaving the app. It’s a smooth, convenient process that benefits both content creators and their audiences. Shopee Philippines’ Vincent Lee pointed out how this integration gives users a reliable and seamless checkout experience.

The feature especially shines in product categories like beauty, skincare, and tech, areas where buyers often want to see real-life demos or hear honest reviews before committing to a purchase. Influencers help bring that "real feel" buyers are looking for, making the shopping journey more interactive and personal.

This collaboration isn't just about boosting sales. It's also about expanding reach. With the combined power of YouTube’s massive audience and Shopee’s e-commerce platform, creators, brands, and sellers now have a much bigger window to showcase their products.

As online shopping habits evolve, it's clear that blending content with commerce is the next big thing, and the Philippines is now part of that trend.